Retail Customer Experience
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Don’t bully your customers into doing your homework
The 1st Monday in September is celebrated as Labor Day in US. It is a federal holiday to recognize the contribution and achievements of laborers to the development of this beautiful country. Of course, any federal holiday spells as a “Opportunity to sell” in the retail world and you would see a majority of stores…
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Retail experience optimization opportunity using Loyalty as the lever
I had been grocery shopping a couple of days ago and as usual received a handful of coupons for my next visit. Back home, while I emptied my pockets, out popped this big bunch of coupons. A quick glance indicated, these coupons belonged to 2 broad categories, Irrelevant Relevant but distant I guess, you don’t…