CX
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Qualtrics & FullStory Integration
If you are reading this, there is a good chance that you are already familiar with Qualtrics and FullStory, however it is my duty to introduce you to them briefly. Qualtrics is one of the worlds leading Experience Management Platform and Ecosystem. Leading brands around the world use Qualtrics to learn, understand, measure, and improve…
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On-site Search Engines, a powerful CX accelerator
Most websites have a search capability wherein visitors enter a few keywords and find the content they are looking for with ease. We call this as On-site search. Ever wondered how leading brands use the humble On-site search feature to deliver a power packed customer experience?
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Retail experience optimization opportunity using Loyalty as the lever
I had been grocery shopping a couple of days ago and as usual received a handful of coupons for my next visit. Back home, while I emptied my pockets, out popped this big bunch of coupons. A quick glance indicated, these coupons belonged to 2 broad categories, Irrelevant Relevant but distant I guess, you don’t…