Customer Experience
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Account-Based Experience Management (ABXM)
Over the last 5 years, most leading B2B Marketers and Sales professionals stepped away from their “Spray and Pray” tactics to a more focused “Account-Based Marketing” approach. Account-Based Marketing is defined as a strategic approach to B2B marketing in which marketing and sales teams partner to target best-fit accounts that have the biggest revenue potential…
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Qualtrics & FullStory Integration
If you are reading this, there is a good chance that you are already familiar with Qualtrics and FullStory, however it is my duty to introduce you to them briefly. Qualtrics is one of the worlds leading Experience Management Platform and Ecosystem. Leading brands around the world use Qualtrics to learn, understand, measure, and improve…
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Don’t bully your customers into doing your homework
The 1st Monday in September is celebrated as Labor Day in US. It is a federal holiday to recognize the contribution and achievements of laborers to the development of this beautiful country. Of course, any federal holiday spells as a “Opportunity to sell” in the retail world and you would see a majority of stores…
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The 5 Sensei of Customer Experience
Nope, there is no typo…I do mean Sensei. According to Wikipedia: Sensei, Sinsang, (Sonsaeng/Seonsaeng equivalent in Korean) or Xiansheng (先生) is an honorific term shared in Chinese, Korean, and Japanese honorifics that is translated as “person born before another” or “one who comes before”. In general usage, it is used, with proper form, after a…