CX Snakes and Ladders Game

CX Snakes and Ladders

Sharing a fun board game for CX Professionals. Feel free to print it up or share it with your teams.

CX Snake Bites

  • Faking executive commitment to improve CX and EX
  • Prioritizing CX improvements by lowest rated touchpoints
  • Conduct surveys but dont follow-up with fixes
  • Treating Rules over common sense and empathy
  • Chasing Wow moments before reliability
  • Redirecting customers across departments repeatedly
  • Accessibility & DEI are check boxes just because legal asked you to do so

CX Ladders

  • Hire people with a natural affinity to be customer focussed
  • Help customers achieve their goals
  • Map your internal and external customer journeys
  • Simplify customer experiences and kill stupid rules in the organization
  • Train & empower employees for key moments in the customer journey
  • Leveraging ethnography to get into the Customers shoes


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